/* ITS — лендинги. Mobile first. */
:root{
  --paper:#EFEDE7; --paper-2:#E6E3DB; --white:#FBFAF7; --ink:#101214; --ink-2:#2A2D31;
  --mute:#6A6E73; --rule:#CFCBC1; --accent:#FF5A1F; --accent-ink:#D9430C; --steel:#1B2A36;
  --dark:#0E1012; --dark-2:#17191C; --dark-rule:#2C2F33; --dark-mute:#9A9EA3;
  --f:'Onest',system-ui,-apple-system,'Segoe UI',Roboto,sans-serif;
  --m:'JetBrains Mono',ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;
  --pad:20px; --max:1480px;
}
.lp-start{--accent:#2E6BFF;--accent-ink:#1D55E0}
.lp-franchise{--accent:#0E9F6E;--accent-ink:#0A8058}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:64px}
body{margin:0;background:var(--paper);color:var(--ink);font:400 16px/1.55 var(--f);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img{display:block;max-width:100%;height:auto}
a{color:inherit}
h1,h2,h3{margin:0;font-weight:600;letter-spacing:-.02em;line-height:1.08}
p{margin:0}
ul,ol{margin:0;padding:0;list-style:none}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--pad)}
.narrow{max-width:860px}
h1 em,h2 em,h3 em{font-style:normal;color:var(--accent)}
.hero h1 em{color:#fff;background:linear-gradient(transparent 62%,var(--accent) 62%,var(--accent) 88%,transparent 88%)}

/* кнопки */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:14px;min-height:56px;padding:0 26px;background:var(--accent);color:#fff;
  font:600 16px/1 var(--f);text-decoration:none;border:0;border-radius:2px;cursor:pointer;transition:background .2s,transform .2s}
.btn:hover{background:var(--accent-ink)}
.btn:active{transform:translateY(1px)}
.btn:focus-visible,input:focus-visible,summary:focus-visible{outline:2px solid var(--accent);outline-offset:3px}
.btn .arr{width:18px;height:2px;background:currentColor;position:relative;flex:none;transition:width .2s}
.btn .arr::after{content:"";position:absolute;right:0;top:-4px;width:8px;height:8px;border:solid currentColor;border-width:2px 2px 0 0;transform:rotate(45deg)}
.btn:hover .arr{width:26px}
.btn-s{min-height:40px;padding:0 16px;font-size:14px}
.btn-wide{width:100%}
@media (max-width:420px){.btn{font-size:15px;padding:0 18px;gap:12px}}

/* шапка */
.top{position:fixed;inset:0 0 auto;z-index:20;display:flex;align-items:center;justify-content:space-between;gap:16px;height:60px;padding:0 var(--pad);
  color:#fff;transition:background .3s,color .3s,border-color .3s;border-bottom:1px solid transparent}
.top.solid{background:rgba(239,237,231,.94);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);color:var(--ink);border-color:var(--rule)}
.logo{display:flex;align-items:center;gap:12px;text-decoration:none;min-width:0}
.logo b{font:700 22px/1 var(--f);letter-spacing:.02em;padding:6px 8px 5px;border:2px solid currentColor}
.logo span{display:none;font:400 12px/1.25 var(--m);max-width:220px;opacity:.8}
.top .btn-s{display:none}
.top-tag{display:none;margin-right:auto;margin-left:6px;font:500 11px/1 var(--m);letter-spacing:.06em;text-transform:uppercase;padding:7px 10px;border:1px solid currentColor;opacity:.85;white-space:nowrap}
.top-tag::before{content:"";display:inline-block;width:7px;height:7px;background:var(--accent);margin-right:8px;vertical-align:1px}
@media (min-width:700px){.top.solid .btn-s{display:inline-flex}}
.doc .top,.thanks .top{position:static;color:var(--ink)}

/* hero */
.hero{position:relative;min-height:100svh;display:flex;flex-direction:column;justify-content:flex-end;color:#fff;background:var(--dark);overflow:hidden;isolation:isolate}
.hero-bg{position:absolute;inset:0;z-index:-2}
.hero-bg img{width:100%;height:100%;object-fit:cover;transform:scale(1.04);animation:settle 2.4s cubic-bezier(.2,.7,.1,1) forwards}
.hero::before{content:"";position:absolute;inset:0;z-index:-1;
  background:linear-gradient(180deg,rgba(14,16,18,.6) 0%,rgba(14,16,18,.35) 28%,rgba(14,16,18,.86) 66%,rgba(14,16,18,.98) 100%),linear-gradient(90deg,rgba(14,16,18,.7) 0%,rgba(14,16,18,.15) 70%)}
@keyframes settle{to{transform:scale(1)}}
.hero-in{padding-top:110px;padding-bottom:36px}
.eyebrow{font:500 12px/1.4 var(--m);letter-spacing:.06em;text-transform:uppercase;color:#fff;display:flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:8px;height:8px;background:var(--accent);flex:none;animation:blink 2s steps(1) infinite}
@keyframes blink{50%{opacity:.25}}
.hero h1{margin-top:18px;font-size:clamp(36px,10.4vw,92px);font-weight:600;letter-spacing:-.035em;line-height:.98;max-width:13ch;text-wrap:balance}
.lp-franchise .hero h1{max-width:16ch;font-size:clamp(32px,9vw,80px)}
.hero-sub{margin-top:20px;max-width:56ch;font-size:17px;line-height:1.5;color:rgba(255,255,255,.82)}
.hero-aud{margin-top:14px;max-width:56ch;padding-left:14px;border-left:2px solid var(--accent);font-size:14px;color:rgba(255,255,255,.72)}
.hero-cta{margin-top:30px;display:flex;flex-direction:column;align-items:flex-start;gap:14px}
.hero-cta .btn{width:100%}
.hero-note{font:400 12px/1.5 var(--m);color:rgba(255,255,255,.62);max-width:44ch}
.ticket{display:none}
.hero-in{position:relative}
.ticker{overflow:hidden;background:var(--accent);color:#fff;display:flex;white-space:nowrap;font:500 13px/1 var(--m);letter-spacing:.05em;text-transform:uppercase}
.ticker>div{display:flex;flex:none;animation:tick 38s linear infinite}
.ticker span{padding:16px 0}
.ticker span::after{content:"";display:inline-block;width:6px;height:6px;border:1.5px solid #fff;transform:rotate(45deg);margin:0 26px;vertical-align:2px}
@keyframes tick{to{transform:translateX(-100%)}}
.spec{margin:0;display:grid;grid-template-columns:1fr 1fr;border-top:1px solid rgba(255,255,255,.18)}
.spec>div{padding:16px 12px 22px 0}
.spec>div:nth-child(odd){border-right:1px solid rgba(255,255,255,.18)}
.spec>div:nth-child(even){padding-left:16px}
.spec>div:nth-child(-n+2){border-bottom:1px solid rgba(255,255,255,.18)}
.spec dt{font:600 26px/1 var(--f);letter-spacing:-.02em}
.spec dd{margin:6px 0 0;font-size:12px;line-height:1.35;color:rgba(255,255,255,.6)}

/* секции */
.sec{padding:76px 0}
.sh{margin-bottom:36px;max-width:900px}
.idx{display:flex;align-items:baseline;gap:12px;font:500 12px/1 var(--m);letter-spacing:.06em;text-transform:uppercase;color:var(--mute);margin-bottom:18px}
.idx span{color:var(--accent);font-weight:500}
.idx::after{content:"";flex:1;height:1px;background:currentColor;opacity:.3;align-self:center;max-width:120px}
.sh h2{font-size:clamp(30px,7.4vw,58px);letter-spacing:-.03em;text-wrap:balance}
.lead{margin-top:18px;font-size:17px;color:var(--ink-2);max-width:62ch}
.dark{background:var(--dark);color:#fff}
.dark .idx{color:var(--dark-mute)}
.dark .lead{color:rgba(255,255,255,.75)}
.fine{margin-top:16px;font:400 12px/1.5 var(--m);color:var(--mute)}

/* эксперт */
.ex-grid{display:grid;gap:28px}
.ex-photo{margin:0;position:relative}
.ex-photo::before{content:"";position:absolute;left:-10px;top:-10px;width:72px;height:72px;border:solid var(--accent);border-width:3px 0 0 3px;z-index:1}
.ex-photo img{width:100%;aspect-ratio:4/3.4;object-fit:cover;filter:grayscale(.15) contrast(1.05)}
.ex-photo figcaption{display:flex;justify-content:space-between;gap:12px;padding-top:10px;font:400 12px/1.4 var(--m);color:var(--mute);border-bottom:1px solid var(--rule);padding-bottom:10px}
.ex-body blockquote{margin:0;font-size:21px;line-height:1.4;letter-spacing:-.01em;font-weight:500;text-indent:-.45em}
.ex-body blockquote::before{content:"«"}
.ex-body blockquote::after{content:"»"}
.facts{margin-top:28px;border-top:1px solid var(--ink)}
.facts li{display:grid;grid-template-columns:128px 1fr;gap:16px;align-items:baseline;padding:14px 0;border-bottom:1px solid var(--rule)}
.facts b{font:600 22px/1.1 var(--f);letter-spacing:-.02em;white-space:nowrap}
.facts span{color:var(--ink-2);font-size:15px}

/* кейс */
.case{background:var(--white);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.case-grid{display:grid;gap:32px}
.case-photo{margin:0}
.case-photo img{width:100%;aspect-ratio:4/3;object-fit:cover}
.params{margin:0;border-top:1px solid var(--ink)}
.params>div{display:grid;grid-template-columns:112px 1fr;gap:14px;padding:12px 0;border-bottom:1px solid var(--rule);font-size:14px}
.params dt{font:400 11px/1.6 var(--m);text-transform:uppercase;letter-spacing:.05em;color:var(--mute)}
.params dd{margin:0}
.ledger{background:var(--ink);color:#fff;padding:24px 20px;position:relative}
.ledger::before{content:"СМЕТА / ОБЪЕКТ №1";position:absolute;right:20px;top:26px;font:400 10px/1 var(--m);letter-spacing:.08em;color:var(--dark-mute)}
.lg-total span,.lg-profit span{display:block;font:400 11px/1.4 var(--m);letter-spacing:.06em;text-transform:uppercase;color:var(--dark-mute)}
.lg-total b{display:block;margin-top:8px;font:600 clamp(40px,11vw,68px)/1 var(--f);letter-spacing:-.04em}
.lg-bar{display:flex;height:14px;margin:22px 0 8px;gap:2px}
.lg-bar i{width:0;background:#5B6068;transition:width 1.1s cubic-bezier(.2,.7,.1,1)}
.lg-bar i:nth-child(2){background:#80868E}
.lg-bar i:nth-child(3){background:#A9AEB4}
.lg-bar i.p{background:var(--accent)}
.ledger.on .lg-bar i{width:var(--w)}
.ledger ul{margin-top:10px}
.ledger li{display:grid;grid-template-columns:10px 1fr auto;gap:10px;align-items:baseline;padding:12px 0;border-bottom:1px dashed var(--dark-rule);font-size:15px}
.ledger li::before{content:"";width:10px;height:10px;background:#5B6068;align-self:center}
.ledger li:nth-child(2)::before{background:#80868E}
.ledger li:nth-child(3)::before{background:#A9AEB4}
.ledger li b{font:500 15px/1 var(--m);white-space:nowrap}
.ledger li em{display:none}
.lg-profit{margin-top:18px;display:grid;grid-template-columns:1fr auto;align-items:end;gap:6px 12px}
.lg-profit span{grid-column:1/-1;color:var(--accent)}
.lg-profit b{font:600 clamp(34px,9vw,52px)/1 var(--f);letter-spacing:-.03em;color:var(--accent)}
.lg-profit em{font:400 12px/1.2 var(--m);font-style:normal;color:var(--dark-mute);text-align:right}

/* выгода (смежники) */
.bn{max-width:980px}
.bn-row{padding:20px 0;border-top:1px solid var(--rule)}
.bn-lab{display:flex;flex-direction:column;gap:4px;margin-bottom:12px}
.bn-lab span{font-size:15px;color:var(--ink-2)}
.bn-lab b{font:600 28px/1 var(--f);letter-spacing:-.02em}
.bn-row.add .bn-lab b{color:var(--accent)}
.bn-bar{display:flex;height:40px;background:var(--paper-2)}
.bn-bar i{width:0;background:var(--ink);transition:width 1s cubic-bezier(.2,.7,.1,1)}
.bn-bar i.a{background:var(--accent);transition-delay:.35s}
.bn.on .bn-bar i{width:var(--w)}
.bn-sum{display:flex;flex-wrap:wrap;align-items:baseline;gap:6px 16px;padding:24px 0;border-top:2px solid var(--ink)}
.bn-sum span{width:100%;font:400 12px/1 var(--m);text-transform:uppercase;letter-spacing:.06em;color:var(--mute)}
.bn-sum b{font:600 clamp(44px,12vw,84px)/1 var(--f);letter-spacing:-.04em}
.bn-sum em{font:500 20px/1 var(--m);font-style:normal;color:#fff;background:var(--accent);padding:6px 8px}
.bn-markup{font-size:17px;font-weight:500}

/* сравнение (франшиза) */
.compare{background:var(--white);border-top:1px solid var(--rule)}
.cmp-wrap{overflow-x:auto;margin:0 calc(var(--pad)*-1);padding:0 var(--pad)}
.cmp{width:100%;min-width:640px;border-collapse:collapse;font-size:15px}
.cmp th,.cmp td{text-align:left;vertical-align:top;padding:16px 14px;border-bottom:1px solid var(--rule)}
.cmp thead th{font:400 11px/1.3 var(--m);letter-spacing:.06em;text-transform:uppercase;color:var(--mute);border-bottom:2px solid var(--ink)}
.cmp thead th:last-child{color:#fff;background:var(--ink)}
.cmp tbody th{font-weight:500;width:26%;padding-left:0}
.cmp td:nth-child(2){color:var(--mute);text-decoration:line-through;text-decoration-color:rgba(106,110,115,.45)}
.cmp td:last-child{background:var(--ink);color:#fff;font-weight:500;border-bottom-color:var(--dark-rule)}
.cmp tbody tr:last-child td:last-child{box-shadow:inset 0 -4px 0 var(--accent)}

/* ниша */
.ni-grid{display:grid;gap:28px}
.ni-photo{margin:0}
.ni-photo img{width:100%;aspect-ratio:4/3;object-fit:cover;filter:saturate(.85)}
.stats li{padding:22px 0;border-top:1px solid var(--dark-rule);display:grid;gap:6px}
.stats b{font:600 clamp(44px,12vw,76px)/1 var(--f);letter-spacing:-.04em}
.stats li:first-child b{color:var(--accent)}
.stats span{font-size:16px;color:rgba(255,255,255,.82);max-width:40ch}
.stats cite{font:400 11px/1.3 var(--m);font-style:normal;color:var(--dark-mute);letter-spacing:.04em}

/* кому подходит */
.fit-grid{display:grid;gap:18px}
.fit-grid>div{padding:26px 22px}
.yes{background:var(--white);border:1px solid var(--rule)}
.no{border:1px dashed var(--rule)}
.fit-grid h3{font:500 12px/1 var(--m);text-transform:uppercase;letter-spacing:.06em;margin-bottom:10px}
.yes h3{color:var(--accent)}
.no h3{color:var(--mute)}
.fit-grid li{position:relative;padding:14px 0 14px 34px;border-top:1px solid var(--rule);font-size:17px;line-height:1.4}
.fit-grid li::before{position:absolute;left:0;top:14px;font:500 17px/1.4 var(--m)}
.yes li::before{content:"+";color:var(--accent)}
.no li{color:var(--mute)}
.no li::before{content:"—"}

/* программа */
.program{background:var(--white);border-top:1px solid var(--rule)}
.meta{margin:0 0 36px;display:grid;border-top:1px solid var(--ink)}
.meta>div{padding:14px 0;border-bottom:1px solid var(--rule);display:grid;grid-template-columns:120px 1fr;gap:14px}
.meta dt{font:400 11px/1.6 var(--m);text-transform:uppercase;letter-spacing:.05em;color:var(--mute)}
.meta dd{margin:0;font-weight:500}
.pg-grid{display:grid;gap:36px}
.weeks{counter-reset:w}
.weeks li{display:grid;gap:8px;padding:22px 0;border-top:1px solid var(--rule);position:relative}
.weeks li:last-child{border-bottom:1px solid var(--rule)}
.wk{font:500 12px/1 var(--m);text-transform:uppercase;letter-spacing:.06em;color:var(--accent)}
.weeks h3{font-size:22px;letter-spacing:-.02em}
.weeks p{margin-top:6px;color:var(--ink-2)}
.pg-side{background:var(--paper);padding:0 0 22px}
.pg-img{width:100%;aspect-ratio:16/10;object-fit:cover;filter:grayscale(1) contrast(1.1);mix-blend-mode:multiply}
.pg-side h3{margin:22px 22px 6px;font:500 12px/1 var(--m);text-transform:uppercase;letter-spacing:.06em;color:var(--mute)}
.extras{margin:0 22px}
.extras li{padding:12px 0 12px 22px;border-bottom:1px solid var(--rule);position:relative}
.extras li::before{content:"";position:absolute;left:0;top:21px;width:10px;height:2px;background:var(--accent)}
.result{margin:18px 22px 0;padding:16px;background:var(--ink);color:#fff;font-weight:500;line-height:1.45}

/* шаги */
.st{display:grid;counter-reset:s}
.st li{position:relative;padding:0 0 30px 58px}
.st li::after{content:"";position:absolute;left:19px;top:44px;bottom:6px;width:1px;background:var(--rule)}
.st li:last-child::after{display:none}
.st span{position:absolute;left:0;top:0;width:40px;height:40px;display:grid;place-items:center;border:1px solid var(--ink);font:500 13px/1 var(--m);background:var(--paper)}
.st li:last-child span{background:var(--accent);border-color:var(--accent);color:#fff}
.st h3{font-size:20px;padding-top:8px}
.st p{margin-top:6px;color:var(--ink-2);font-size:15px}
.strip{margin-top:56px;display:flex;gap:6px;overflow-x:auto;scroll-snap-type:x mandatory;padding:0 var(--pad);scrollbar-width:none}
.strip::-webkit-scrollbar{display:none}
.strip img{transition:filter .4s,transform .6s cubic-bezier(.2,.7,.1,1)}
.strip img:hover{filter:none}
.strip img{flex:none;width:240px;height:300px;object-fit:cover;scroll-snap-align:start;filter:grayscale(.2)}
.strip img:nth-child(even){height:300px;width:200px}

/* цена */
.price{position:relative;isolation:isolate;overflow:hidden}
.price-bg{position:absolute;inset:0;z-index:-2}
.price-bg img{width:100%;height:100%;object-fit:cover;opacity:.38}
.price::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,var(--dark) 0%,rgba(14,16,18,.6) 45%,var(--dark) 100%)}
.pc{display:grid;gap:2px}
.pc>div{padding:26px 22px}
.pc-main{background:var(--white);color:var(--ink)}
.pc-book{background:rgba(23,25,28,.92);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);border:1px solid var(--dark-rule)}
.pc-lab{font:400 11px/1 var(--m);text-transform:uppercase;letter-spacing:.06em;color:var(--mute)}
.pc-book .pc-lab{color:var(--dark-mute)}
.pc-amount{margin-top:12px;font:600 clamp(52px,15vw,96px)/.95 var(--f);letter-spacing:-.045em}
.pc-main ul{margin-top:24px;border-top:1px solid var(--ink)}
.pc-main li{padding:12px 0;border-bottom:1px solid var(--rule);display:flex;gap:12px}
.pc-main li::before{content:"✓";color:var(--accent);font-weight:600}
.pc-b{margin-top:12px;font:600 40px/1 var(--f);letter-spacing:-.03em;color:var(--accent)}
.pc-book p:not(.pc-lab):not(.pc-b){margin-top:14px;color:rgba(255,255,255,.78);font-size:15px}
.pc-book .pc-date{font:500 13px/1.4 var(--m);color:#fff;padding:12px 0;border-top:1px solid var(--dark-rule);border-bottom:1px solid var(--dark-rule);margin:20px 0 22px}
.pc-book .btn{width:100%}

/* FAQ */
.qa details{border-top:1px solid var(--rule)}
.qa details:last-child{border-bottom:1px solid var(--rule)}
.qa summary{list-style:none;cursor:pointer;display:grid;grid-template-columns:1fr 28px;gap:16px;align-items:center;padding:20px 0;font-size:18px;font-weight:500;line-height:1.35}
.qa summary::-webkit-details-marker{display:none}
.qa summary::after{content:"";width:28px;height:28px;border:1px solid var(--ink);background:
  linear-gradient(var(--ink),var(--ink)) center/12px 1.5px no-repeat,linear-gradient(var(--ink),var(--ink)) center/1.5px 12px no-repeat;transition:transform .25s}
.qa details[open] summary::after{transform:rotate(45deg);background-color:var(--accent);border-color:var(--accent);
  background-image:linear-gradient(#fff,#fff),linear-gradient(#fff,#fff)}
.qa details p{padding:0 44px 22px 0;color:var(--ink-2)}

/* форма */
.form-sec{background:var(--ink);color:#fff}
.form-sec .idx{color:var(--dark-mute)}
.form-sec .lead{color:rgba(255,255,255,.75)}
.fm-grid{display:grid;gap:30px}
.fm-points{display:grid;gap:0;border-top:1px solid var(--dark-rule)}
.fm-points li{padding:12px 0;border-bottom:1px solid var(--dark-rule);font:400 13px/1.3 var(--m);color:rgba(255,255,255,.8);display:flex;gap:10px}
.fm-points li::before{content:"→";color:var(--accent)}
.lead-form{background:var(--white);color:var(--ink);padding:24px 18px;display:grid;gap:18px;margin:0 calc(var(--pad)*-1)}
.row2{display:grid;gap:18px}
.fld{display:grid;gap:8px}
.fld span,legend{font:500 12px/1.2 var(--m);text-transform:uppercase;letter-spacing:.05em;color:var(--ink-2)}
legend i{font-style:normal;text-transform:none;letter-spacing:0;color:var(--mute);margin-left:6px}
.fld input{width:100%;height:52px;padding:0 14px;border:1px solid var(--rule);border-radius:0;background:#fff;font:400 17px var(--f);color:var(--ink);-webkit-appearance:none;appearance:none}
.fld input:focus{border-color:var(--ink);outline:none;box-shadow:inset 0 -2px 0 var(--accent)}
.fld input.bad,fieldset.bad .chip span{border-color:#D6331A}
.hint{margin-top:-8px;font-size:13px;color:var(--mute)}
.hint.bad{color:#D6331A}
fieldset{border:0;padding:0;margin:0;min-width:0}
legend{padding:0;margin-bottom:10px}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{position:relative}
.chip input{position:absolute;opacity:0;inset:0;margin:0;cursor:pointer}
.chip span{display:block;padding:11px 14px;border:1px solid var(--rule);background:#fff;font-size:15px;line-height:1.2;cursor:pointer;transition:background .15s,border-color .15s,color .15s}
.chip input:checked+span{background:var(--ink);border-color:var(--ink);color:#fff}
.chip input:focus-visible+span{outline:2px solid var(--accent);outline-offset:2px}
.agree{display:flex;gap:12px;align-items:flex-start;font-size:14px;color:var(--ink-2);cursor:pointer}
.agree input{width:22px;height:22px;flex:none;margin:0;accent-color:var(--accent)}
.agree.bad{color:#D6331A}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.fm-err{color:#D6331A;font-size:14px;min-height:0}
.lead-form button[disabled]{opacity:.6;cursor:wait}

/* подвал */
.foot{background:var(--dark);color:var(--dark-mute);padding:64px 0 calc(96px + env(safe-area-inset-bottom));font-size:15px;overflow:hidden}
.ft-cta{display:grid;gap:26px;padding-bottom:48px;border-bottom:1px solid var(--dark-rule)}
.ft-cta h2{color:#fff;font-size:clamp(30px,7vw,64px);letter-spacing:-.03em;max-width:18ch;text-wrap:balance}
.ft-cta .btn{justify-self:start}
.ft-grid{display:grid;gap:34px;padding:44px 0}
.ft-brand b{display:inline-block;color:#fff;font:700 22px/1 var(--f);padding:6px 8px 5px;border:2px solid #fff}
.ft-brand p{margin-top:16px;color:#fff;max-width:30ch;line-height:1.45}
.ft-brand .ft-muted{color:var(--dark-mute);font-size:14px;margin-top:10px}
.ft-col{display:flex;flex-direction:column;align-items:flex-start;gap:10px}
.ft-col h4{margin:0 0 6px;font:500 11px/1 var(--m);letter-spacing:.08em;text-transform:uppercase;color:var(--dark-mute)}
.ft-col p{margin-top:8px;font-size:13px;line-height:1.5}
.foot a{color:#fff;text-decoration:none;background:linear-gradient(var(--accent),var(--accent)) 0 100%/0 1px no-repeat;transition:background-size .3s;padding-bottom:2px}
.foot a:hover{background-size:100% 1px}
.foot a.btn{background:var(--accent);padding:0 26px}
.ft-mark{font:700 clamp(120px,34vw,520px)/.78 var(--f);letter-spacing:-.06em;color:transparent;-webkit-text-stroke:1.5px rgba(255,255,255,.2);background:linear-gradient(180deg,rgba(255,255,255,.07),transparent 75%);-webkit-background-clip:text;background-clip:text;margin:24px 0 0 -.04em;user-select:none;white-space:nowrap}
.ft-copy{margin-top:26px;padding-top:18px;border-top:1px solid var(--dark-rule);font:400 11px/1.6 var(--m);display:flex;flex-wrap:wrap;gap:6px 28px;justify-content:space-between}
.doc .foot,.thanks .foot{padding-bottom:48px}

/* мобильная кнопка */
.mcta{position:fixed;left:12px;right:12px;bottom:calc(12px + env(safe-area-inset-bottom));z-index:30;transform:translateY(160%);transition:transform .35s cubic-bezier(.2,.7,.1,1);box-shadow:0 10px 30px rgba(0,0,0,.35)}
.mcta.show{transform:none}

/* появление */
.rv{opacity:0;transform:translateY(22px);transition:opacity .8s cubic-bezier(.2,.7,.1,1),transform .8s cubic-bezier(.2,.7,.1,1)}
.rv.on{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}.rv{opacity:1;transform:none}html{scroll-behavior:auto}}

/* документы и спасибо */
.doc-body{padding:40px var(--pad) 80px}
.doc-body h2{font-size:22px;margin:36px 0 12px}
.doc-body h2:first-child{font-size:clamp(30px,6vw,46px);margin-top:0}
.doc-body p{color:var(--ink-2);margin-bottom:12px}
.thanks{background:var(--ink);color:#fff;min-height:100svh;display:grid;place-items:center}
.th{max-width:680px;padding:40px var(--pad)}
.th .idx{color:var(--dark-mute)}
.th h1{font-size:clamp(44px,11vw,88px);letter-spacing:-.04em}
.th .lead{color:rgba(255,255,255,.8);font-size:19px}
.th-act{margin-top:34px;display:flex;flex-wrap:wrap;gap:22px;align-items:center}
.lnk{color:rgba(255,255,255,.8);text-underline-offset:4px}

/* ≥ 700 */
@media (min-width:700px){
  :root{--pad:32px}
  .logo span{display:block}
  .hero-cta{flex-direction:row;align-items:center;gap:24px}
  .hero-cta .btn{width:auto}
  .spec{grid-template-columns:repeat(4,1fr)}
  .spec>div,.spec>div:nth-child(even){padding:20px 20px 30px;border-bottom:0!important;border-right:1px solid rgba(255,255,255,.18)}
  .spec>div:first-child{padding-left:0}
  .spec>div:last-child{border-right:0}
  .spec dt{font-size:34px}
  .row2{grid-template-columns:1fr 1fr}
  .lead-form{margin:0;padding:34px}
  .fit-grid{grid-template-columns:1fr 1fr}
  .meta{grid-template-columns:repeat(3,1fr);border-top:1px solid var(--ink)}
  .meta>div{grid-template-columns:1fr;gap:4px;padding:16px 16px 16px 0;border-bottom:1px solid var(--rule)}
  .pc{grid-template-columns:1.2fr 1fr}
  .pc>div{padding:40px}
  .st{grid-template-columns:repeat(5,1fr);gap:0}
  .st li{padding:64px 22px 0 0}
  .st li::after{left:48px;right:10px;top:20px;bottom:auto;width:auto;height:1px}
  .ft-grid{grid-template-columns:repeat(2,1fr)}
  .top-tag{display:inline-block}
  .ledger{padding:34px}
  .ledger li{grid-template-columns:10px 1fr auto 48px}
  .ledger li em{display:block;font:400 12px/1 var(--m);font-style:normal;color:var(--dark-mute);text-align:right}
  .bn-lab{flex-direction:row;justify-content:space-between;align-items:baseline}
  .strip img{width:320px;height:400px}
  .strip img:nth-child(even){width:260px;height:400px}
  .mcta{display:none}
}
/* ≥ 1000 */
@media (min-width:1000px){
  :root{--pad:48px}
  .sec{padding:120px 0}
  .sh{margin-bottom:56px}
  .hero-in{padding-bottom:56px}
  .hero-sub{font-size:20px}
  .ex-grid{grid-template-columns:5fr 6fr;gap:64px;align-items:start}
  .ex-body blockquote{font-size:28px}
  .facts li{grid-template-columns:180px 1fr}
  .facts b{font-size:28px}
  .case-grid{grid-template-columns:5fr 7fr;gap:56px;align-items:start}
  .case-photo img{aspect-ratio:4/3.3}
  .ni-grid{grid-template-columns:5fr 6fr;gap:72px;align-items:start}
  .ni-photo img{aspect-ratio:4/5}
  .pg-grid{grid-template-columns:7fr 4fr;gap:64px;align-items:start}
  .pg-side{position:sticky;top:90px}
  .weeks li{grid-template-columns:150px 1fr;gap:24px;padding:28px 0}
  .weeks h3{font-size:26px}
  .fm-grid{grid-template-columns:5fr 7fr;gap:72px;align-items:start}
  .fm-intro{position:sticky;top:100px}
  .fit-grid>div{padding:36px}
  .fit-grid li{font-size:19px}
  .qa summary{font-size:21px;padding:26px 0}
  .cmp{font-size:17px}
  .cmp th,.cmp td{padding:22px 20px}
  .foot{padding:96px 0 48px}
  .ft-cta{grid-template-columns:1fr auto;align-items:end}
  .ft-grid{grid-template-columns:1.6fr 1fr 1fr 1.2fr;gap:48px;padding:64px 0}
  .hero-in{display:grid;grid-template-columns:minmax(0,1fr) 340px;column-gap:56px;align-items:end}
  .hero-in>*:not(.ticket){grid-column:1}
  .ticket{display:block;grid-column:2;grid-row:1/span 6;align-self:end;margin-bottom:6px;background:rgba(14,16,18,.62);-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);border:1px solid rgba(255,255,255,.16);padding:22px 22px 0}
  .tk-h{display:flex;justify-content:space-between;align-items:center;font:500 11px/1 var(--m);letter-spacing:.06em;text-transform:uppercase;padding-bottom:16px;border-bottom:1px dashed rgba(255,255,255,.22)}
  .tk-h i{font-style:normal;color:#fff;background:var(--accent);padding:5px 7px}
  .ticket dl{margin:0}
  .ticket dl>div{display:flex;justify-content:space-between;gap:14px;padding:12px 0;border-bottom:1px solid rgba(255,255,255,.1);font-size:14px}
  .ticket dt{color:rgba(255,255,255,.55);font:400 12px/1.4 var(--m)}
  .ticket dd{margin:0;text-align:right;font-weight:500}
  .tk-price{margin:0 -22px;padding:18px 22px;display:flex;justify-content:space-between;align-items:baseline;background:#fff;color:var(--ink)}
  .tk-price span{font:400 11px/1 var(--m);letter-spacing:.06em;text-transform:uppercase;color:var(--mute)}
  .tk-price b{font:600 30px/1 var(--f);letter-spacing:-.03em}
}

@media (min-width:1400px){
  :root{--pad:72px}
  .hero h1{font-size:clamp(80px,6.6vw,112px)}
  .lp-franchise .hero h1{font-size:clamp(70px,5.6vw,96px);max-width:15ch}
  .sh{max-width:1100px}
  .sh h2{font-size:clamp(56px,4.4vw,72px)}
  .hero-in{grid-template-columns:minmax(0,1fr) 380px;column-gap:96px}
  .ex-grid,.ni-grid,.case-grid,.fm-grid,.pg-grid{gap:96px}
  .strip img{width:380px;height:460px}
  .strip img:nth-child(even){width:300px;height:460px}
}

/* SEO-статья */
.article{background:var(--white);border-top:1px solid var(--rule)}
.art-grid{display:grid;border-top:1px solid var(--ink)}
.art-b{padding:24px 0;border-bottom:1px solid var(--rule)}
.art-b h3{font-size:21px;letter-spacing:-.015em;line-height:1.2}
.art-b p{margin-top:10px;color:var(--ink-2);max-width:64ch}
@media (min-width:1000px){.art-grid{grid-template-columns:1fr 1fr;column-gap:72px}.art-b{padding:34px 0}.art-b h3{font-size:25px}}

.stats cite a{color:inherit;text-decoration:underline;text-underline-offset:3px;text-decoration-color:rgba(255,255,255,.3)}
.stats cite a:hover{color:#fff}
.lead-form .agree+.agree{margin-top:-6px}

@media (min-width:700px){.meta{grid-template-columns:repeat(auto-fit,minmax(200px,1fr))}}

/* закупка против сметы */
.ledger li b{font-variant-numeric:tabular-nums}
.pairs{margin-top:2px;background:var(--white);border:1px solid var(--rule);padding:20px}
.pairs-h{font:400 11px/1.4 var(--m);letter-spacing:.06em;text-transform:uppercase;color:var(--mute);margin-bottom:6px}
.pairs li{display:grid;grid-template-columns:1fr 1fr auto;grid-template-areas:"t t t" "b s p";gap:8px 12px;align-items:end;padding:14px 0;border-top:1px solid var(--rule)}
.pairs li>span{grid-area:t;font-weight:500}
.pairs li>div:nth-of-type(1){grid-area:b}.pairs li>div:nth-of-type(2){grid-area:s}
.pairs li>i{display:none}
.pairs em{display:block;font:400 10px/1.3 var(--m);font-style:normal;text-transform:uppercase;letter-spacing:.06em;color:var(--mute)}
.pairs b{font:600 19px/1.1 var(--f);letter-spacing:-.02em;font-variant-numeric:tabular-nums}
.pairs li>div:nth-of-type(2) b{color:var(--accent)}
.pairs strong{grid-area:p;font:500 14px/1 var(--m);color:#fff;background:var(--ink);padding:6px 8px}
@media (min-width:700px){.pairs{padding:24px 34px}.pairs li{grid-template-columns:1.4fr auto 24px auto 70px;grid-template-areas:none;align-items:center}
.pairs li>span,.pairs li>div,.pairs li>strong{grid-area:auto}.pairs li>i{display:block;height:1px;background:var(--ink);position:relative}
.pairs li>i::after{content:"";position:absolute;right:0;top:-3px;width:7px;height:7px;border:solid var(--ink);border-width:1px 1px 0 0;transform:rotate(45deg)}
.pairs strong{justify-self:end}}
/* смета: 5 строк, подпись не наезжает */
.lg-bar i:nth-child(4),.ledger li:nth-child(4)::before{background:#C9CDD2}
.lg-bar i:nth-child(5),.ledger li:nth-child(5)::before{background:#E4E6E9}
.ledger::before{position:static;display:block;margin-bottom:14px}
@media (min-width:700px){.ledger::before{position:absolute;margin:0}.lg-total span{max-width:calc(100% - 170px)}}

/* первый экран: бегущая строка видна сразу, шире на ПК */
.hero{min-height:calc(100svh - 46px)}
@media (min-width:1000px){
  .hero-in{padding-top:96px;padding-bottom:32px}
  .hero h1{font-size:min(6.2vw,10vh)}
  .lp-franchise .hero h1{font-size:min(5.2vw,8.6vh)}
  .spec>div,.spec>div:nth-child(even){padding-bottom:20px}
}
@media (min-width:1400px){
  :root{--max:1760px;--pad:80px}
  .hero h1{font-size:min(5.4vw,9.6vh,116px);max-width:17ch}
  .lp-franchise .hero h1{font-size:min(4.4vw,8vh,96px);max-width:19ch}
  .hero-in{grid-template-columns:minmax(0,1fr) 400px}
  .sh{max-width:1200px}
}
@media (min-width:1000px) and (max-height:760px){
  .hero-in{padding-top:76px;padding-bottom:22px}
  .eyebrow{font-size:11px}
  .hero h1{margin-top:12px;font-size:min(5vw,9vh)}
  .lp-franchise .hero h1{font-size:min(4vw,7.4vh)}
  .hero-aud{display:none}
  .hero-sub{margin-top:14px;font-size:17px}
  .hero-cta{margin-top:20px}
  .ticket{padding-top:16px}.tk-h{padding-bottom:12px}.ticket dl>div{padding:9px 0}.tk-price{padding:13px 22px}
  .spec>div,.spec>div:nth-child(even){padding-top:14px;padding-bottom:14px}
  .spec dt{font-size:28px}
}
/* пары «закупка → смета»: без именованных областей, не наслаиваются при любой ширине */
.pairs li,.pairs li:nth-child(n){display:flex;flex-wrap:wrap;align-items:flex-end;gap:6px 22px}
.pairs li>span{flex:1 1 100%}
.pairs li>div{flex:0 0 auto}
.pairs li>i{display:none!important}
.pairs li>strong{margin-left:auto}
@media (max-width:699px){
  .hero .spec{display:none}
  .hero-in{padding-top:92px;padding-bottom:28px}
  .hero-sub{font-size:16px;margin-top:16px}
  .hero-aud{font-size:13px}
  .hero-cta{margin-top:22px}
}

/* дополнительные кнопки заявки */
.cta-row{margin-top:40px;display:flex;flex-wrap:wrap;align-items:center;gap:14px 24px}
.cta-row p{font:400 13px/1.45 var(--m);color:var(--mute);max-width:42ch}
.on-dark p,.dark .cta-row p{color:var(--dark-mute)}
@media (max-width:699px){.cta-row .btn{width:100%}.cta-row{margin-top:30px}}
@media (min-width:1000px){.cta-row{margin-top:56px}}
@media (max-width:699px) and (max-height:700px){.hero-aud{display:none}.hero-in{padding-top:84px}}

/* первый экран на высоких мониторах: без пустоты сверху, контент растягивается по высоте */
@media (min-width:1000px) and (min-height:861px){
  .hero-in{flex:1 1 auto;align-content:center;padding-top:clamp(84px,9vh,120px);padding-bottom:clamp(24px,3.5vh,48px)}
  .hero h1{margin-top:clamp(14px,2vh,28px);font-size:min(6.4vw,11.5vh,136px)}
  .lp-franchise .hero h1{font-size:min(5.2vw,9.2vh,112px)}
  .eyebrow{font-size:clamp(12px,1.35vh,15px)}
  .hero-sub{margin-top:clamp(18px,2.6vh,34px);font-size:clamp(18px,2.1vh,23px);max-width:60ch}
  .hero-aud{margin-top:clamp(14px,1.8vh,24px);font-size:clamp(14px,1.55vh,17px)}
  .hero-cta{margin-top:clamp(28px,4.2vh,56px)}
  .hero-cta .btn{min-height:clamp(56px,6vh,68px);font-size:clamp(16px,1.8vh,19px);padding:0 clamp(26px,2.4vw,40px)}
  .ticket{padding:clamp(22px,2.6vh,32px) clamp(22px,2.6vh,32px) 0}
  .ticket dl>div{padding:clamp(12px,1.6vh,18px) 0;font-size:clamp(14px,1.55vh,17px)}
  .tk-price{margin:0 calc(-1*clamp(22px,2.6vh,32px));padding:clamp(18px,2.2vh,26px) clamp(22px,2.6vh,32px)}
  .tk-price b{font-size:clamp(30px,3.6vh,42px)}
  .spec>div,.spec>div:nth-child(even){padding-top:clamp(18px,2.4vh,30px);padding-bottom:clamp(20px,2.8vh,36px)}
  .spec dt{font-size:clamp(34px,4.4vh,52px)}
  .spec dd{font-size:clamp(12px,1.35vh,15px)}
}

@media (min-width:1000px) and (min-height:1000px){
  .hero h1{font-size:min(6.8vw,10.5vh,144px)}
  .lp-franchise .hero h1{font-size:min(5.2vw,8.6vh,112px)}
  .hero-sub{font-size:clamp(20px,2.3vh,27px)}
  .hero-aud{font-size:clamp(15px,1.7vh,19px)}
  .hero-note{font-size:14px}
  .ticket dl>div{padding:clamp(14px,1.9vh,22px) 0}
  .spec dt{font-size:clamp(38px,4.6vh,56px)}
  .spec dd{font-size:clamp(13px,1.5vh,17px);margin-top:10px}
}
@media (min-width:1400px) and (min-height:1000px){.hero-in{grid-template-columns:minmax(0,1fr) clamp(400px,24vw,480px)}}

/* круглый портрет эксперта */
.ex-photo img{aspect-ratio:1/1;object-fit:contain;filter:none;max-width:560px;margin:0 auto}
.ex-photo::before{display:none}
.ex-photo figcaption{max-width:560px;margin:14px auto 0}
@media (min-width:1000px){.weeks li{grid-template-columns:200px 1fr}}